Successful Social Media Advertising Approaches for Saudi Businesses
Last week, a company director lamented that his online presence was consuming thousands of riyals with disappointing results. After examining his approach, I pinpointed numerous serious mistakes that are extremely typical among Saudi businesses.
With comprehensive research for a meal service customer, we discovered that promotions shown between evening hours substantially surpassed those shown during traditional prime times, generating 163% greater sales.
Using comprehensive research for a meal service client, we discovered that advertisements presented between night time substantially surpassed those delivered during traditional optimal periods, achieving one hundred sixty-three percent better sales.
A few weeks ago, a apparel company contacted me after wasting over 150,000 SAR on online marketing with disappointing outcomes. After redesigning their strategy, we achieved a six hundred thirty-one percent improvement in return on ad spend.
Recently, a store owner consulted me after spending over 250,000 SAR on ineffective PPC efforts. After restructuring their strategy, we produced a five hundred thirty-seven percent growth in advertising efficiency.
A few months ago, an online store was suffering from a dismal 0.8% conversion rate despite significant traffic. After implementing the techniques I’m about to share, their sales percentage improved to 3.7%, producing a 362% improvement in revenue.
For a store owner, we identified that their voice search appearance was limited because they had developed primarily for English voice searches. After adding tailored native audio query enhancement, their discovery rate increased by 217%.
Working with a medical center, we revised their material to feature entire queries that users would naturally speak, such as “Where can I find a dermatologist in Riyadh?” This strategy enhanced their spoken question visibility by 73%.
Recently, a hotel owner found that their website was virtually invisible from voice search results. After executing the strategies I’m about to reveal, 360 Digital Agency they’re now being found in forty-seven percent of relevant voice searches.
Our analysis has shown that Saudi users especially trust these credibility indicators:
* Local office address
* Regional approval symbols
* Detailed exchange processes
* Riyal costs with inclusive shipping calculations
Helping an gadget shop, we identified that their standard checkout process was generating unnecessary friction for Saudi visitors. After implementing specialized changes, their purchase cancellation frequency reduced by over a third.
Important methods included:
* Collaborating with Saudi native speakers to identify real query patterns
* Examining regional rivals for search term strategies
* Developing a dual-language search term structure to attract all potential searchers
* Using Saudi Arabic dialect rather than formal language
Additional timing discoveries included:
* Lower competition during religious periods with steady conversion rates
* Increased interaction on non-workdays notably after evening prayers
* Temporal differences requiring investment changes during Ramadan
* School schedule influences on specific sectors
Critical changes included:
* Including preferred Saudi financial services like STC Pay
* Simplifying delivery details for Saudi places
* Providing Arabic translation throughout the checkout flow
* Presenting delivery estimates specific to Saudi regions
Powerful techniques included:
* Showcasing collective advantages rather than self-improvement
* Including appropriate faith elements where suitable
* Adjusting deal phrasing to match Saudi traditional values
* Producing separate ad variations for different regions within the Kingdom
For a hotel brand, we discovered that word-for-word transfer of their international keywords produced highly unproductive spending. After applying a regionally-specific query technique, their cost per acquisition dropped by 73%.
A clothing brand saw a ninety-three percent growth in smartphone sales after applying these optimizations:
* Simplified input requirements
* Finger-optimized buttons
* Streamlined transaction process
* Improved speed periods
